I have been doing some reading on Management Perspectives lately and as a working professional clearly have more or less involved and/or observed such situations. Even though at first glance one may or may not give it a name, but reading through it, understanding it and contemplating over definitely gives a very deep sense of Dejavu! Tim Hindle in his book, Guide to Management Ideas & Gurus writes about “Active Inertia”. It was basically observed by Donald Sull during his 6 year period observation of successful companies in uncertain markets. It is nothing ground breaking. I guess each and every one of us in real life does not follow an active inertia strategy but instead implements something known as “Active Waiting”!